Craig is a multi-disciplined executive, with more than 30 years of experience in driving strategic change and commercial growth. As an entrepreneur in the 2000s, he co-founded and ran a software company with exports to Australia and the UK. He later launched television channels for TVNZ, NBCUniversal and Mediaworks, and helped Te Papa jumpstart its digital innovation strategy by establishing Mahuki, a business acceleration programme. Craig works with ventures to achieve market validation, refine go-to-market strategies, and build sustainable models for commercial growth. Craig’s new venture experience includes media, healthcare, GLAM and software. Craig previously sat on the Board of Freeview Limited and currently serves as a strategic advisor and coach to a handful of New Zealand companies.